Helping create a new voice for those impacted by sexual violence.
Action Against Sexual Violence Ireland is a response to rape culture in Ireland, and to the stigma suffered by, and the traumatic emotional and physical impact on victims.
The brand language for this new organisation is bright and friendly, introducing a relaxed and welcoming style of written and graphic language, opening up the organisation to victims in a warm, secure and understanding manner.
Aasvi is a Hindu name meaning Blessed and Victorious.
AASVI was created to take action against sexual violence for all affected by it, both men and women. Believing that all people should be safe in all aspects of their lives, they work to effect changes in legislation & education around the issues of, and related to, sexual violence.
People standing in line with arms crossed or holding their hands together, wearing casual jackets and clothing, in a dimly lit environment with a purple hue.
Close-up of a young woman with long hair looking intently, with her hand near her face, in a warm, orange-toned setting.
A smiling woman with short hair sitting by a large window in a modern indoor space, with a potted plant and a smartphone on the desk nearby.
Smiling woman with tattoos on her arm, sitting at a table with a bottle.
A man and a young girl sharing a happy moment outdoors. The man is smiling and has a beard, wearing a backward cap, while the girl is laughing and hugging him.
Side profile of a smiling woman with curly hair wearing a patterned top.